Why are photos important for your website? It can be easy to feel that any image will do, or that its not worth investing in having professional grade photos taken of your business, products or services… But eh the reality is that great photos lead to great results.
Here are 3 reasons why having great images on your website is vital:
1. High-quality images and photos can convert leads…
Websites that feature high-quality images as well as unique and effective content will always gain the most interest online. High-quality photography or graphics supply you with more visits by increasing the quality and benefit to the site visitor.
This mean visitors are likely to spend more time on your website, engage with what you have to offer and make a purchase or enquiry. Your images should sell your products or services, placing them at the heart of your website.
You can have the most beautiful, well functioning website in the world, but without high-quality imagery, your business will not appeal and will not convert like it could. Great photos and images have the added value of building trust in what your business offer.
Great photos don’t have to come form a professional photographer, but whatever financial or time investment is placed in getting them will be well worth it.
2. Great photos and graphics help with SEO…
Google has certainly embraced the idea that a picture speaks a thousand words. This imagery adds value to your site, illustrating services or showing physical products in their best light, selling them simply and in a clear way.
It’s important to bear in mind that search engine can’t “see” images – they look for the image’s file name, captions, alt text, and title texts.
So be sure to add these when uploading images to your site (most website applications make this process simple and easy to follow).
In addition, make sure your photos and images are responsive and scalable so that your website still loads quickly on any device. 70-80% of web traffic comes from mobile phones, so ensure your images display and load quickly on these devices.
3. Social Media loves a good photo…
Social Media is the natural home of great imagery. Having high-quality photography and images will certainly increase engagement and how effective your marketing is on these platforms.
High-quality visuals are most likely to be shared, liked and commented on. So only upload photos and images of the highest quality and that truly reflect your business as that will increase conversion and visits from your Social Media platforms.